Your Data: Why Cybercriminals Want It, and How to Protect It

Cyberhack

According to IBM’s Cost of a Data Breach Report 2024, the average expense of an attack worldwide is nearly $5 million — a record high. This sharp increase is directly tied to the growing value of data, making it critical for businesses to prioritize robust data security strategies.

From personal customer information to proprietary business insights, data has become a precious resource. Cybercriminals recognize this value and are continually evolving their methods to exploit weaknesses in data protection, whether through ransomware, phishing, or insider threats.

The consequences of these data breaches are costly. In addition to immediate financial loss, they include reputational damage, legal penalties, high recovery costs, and business disruption.

To that end, the IBM report also revealed that 70% of organizations affected by a data breach experienced a “significant or very significant disruption to business,” underscoring that the financial impact of a breach extends well beyond the initial losses.

This is where a Cyber Security Company in Jacksonville, Florida, specializing in threat mitigation or Cyber Security Programs in Gainesville, Florida, can play a crucial role.

Dynamic Encryption as a Key Defense
Cyberattacks are no longer a distant threat — they’re a near certainty. In April 2024 alone, 4.2 billion records were breached in 282 publicly disclosed security incidents. Leaders are increasingly aware of this threat: A recent report from Accenture found that three-quarters (74 percent) of CEOs are concerned about their organizations’ ability to limit damage to the business from a cyberattack.

In response to this growing threat, organizations must prepare for cyberattacks as inevitable events and focus on strengthening defenses before it’s too late. One of the most effective tools in this defense strategy is dynamic encryption.

According to the data security provider Actifile, dynamic encryption addresses several common challenges organizations face when trying to protect sensitive data:

• Lack of Complete Data Visibility: A significant challenge for many organizations is not clearly understanding where all their data resides or who has access to it. This lack of visibility causes vulnerabilities, particularly for businesses that handle sensitive customer data. Dynamic encryption tools address this via intelligent data discovery, actively finding and categorizing data.

• Challenges Quantifying Financial Risk: Determining the financial implications of data loss or breaches is often complex for organizations, making it harder to justify the investment in encryption technologies. According to Actifile, dynamic encryption solutions address this dilemma by securing sensitive data and helping classify and assign a tangible value to various data types. This gives businesses better insight into potential risks and helps them make informed decisions about data protection.

• Reactive Approaches Instead of Proactive Security Measures: Many companies lack predefined protocols for handling breaches and wait to respond to security incidents after they occur. Dynamic encryption enhances security by automating and centralizing encryption processes, ensuring that data is protected at all stages, whether in storage, in transit, or accessed through mobile devices.

Get Started Protecting Your Data
As cybercrime costs rise, protecting sensitive information has never been more critical. By implementing advanced encryption technologies, such as dynamic encryption, businesses can significantly reduce the risks of cyberattacks and safeguard their most valuable assets — even in today’s rapidly evolving threat landscape.
Dynamic encryption solutions, including features like real-time data discovery, instant encryption, and automated security policies, provide a seamless, always-on defense. These tools ensure end-to-end data protection while minimizing disruptions to user productivity and business operations.

Kustura Technologies offers clients access to Actifile’s dynamic data security platform, which enables them to reduce monetary risks by more than 90 percent. With customized solutions designed to enhance security while reducing complexity and costs, Kustura Technologies helps businesses thrive in an increasingly digital world.
Take the first step toward safeguarding your data today — contact Kustura Technologies at https://kustura.com or email us at info@kustura.com. Whether you’re looking for Cyber Security Programs in Jacksonville, Florida, or Cyber Security Services in Gainesville, Florida, Kustura Technologies is here to assist.

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